Understanding how to communicate on an issue has never been more important – or more difficult.
Every day, people are bombarded with thousands of messages. Very few break through the clutter.
Success comes from having the right communications strategy and telling compelling stories that resonate with people.
Jeanette has spent her career doing just that.
For more than a decade she has lead communications efforts and directed statewide and national public relations campaigns for clients including leading companies, foundations, government entities and nonprofits.
In that role, Jeanette has created campaigns that drive the narrative and position clients for success.
Most recently she directed the media relations practice for the largest public relations firm by revenue in Pennsylvania – and the 30th largest firm in the nation. She has pitched media on a state and national level.
She also helped create and run a “newsroom” for the firm made up of writers, editors, graphic designers and videographers.
Jeanette has had an award-winning career in journalism. As the editorial page editor for the Pulitzer-prize-winning Patriot-News/Pennlive, she was responsible for all opinion content. During her tenure in that position, the newspaper’s editorial pages were named the best in the state.
She also previously was the statehouse bureau chief for The Patriot-News/Pennlive and later a correspondent for capitolwire.com, covering government and politics.
During that time she became the first woman elected president of the Pennsylvania Legislative Correspondents’ Association.
Jeanette also holds a certification in group facilitation.
She is a graduate of Penn State University.
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